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How is it possible to relieve the daily burden of managing multiple scripts?

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Can we take advantage of their surprising social connectivity to reverse their inertia?

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What will it take to turn complacency into action? 

Interconnective Components:

• Conducted key stakeholder interviews to create a value proposition and brand story to bring emotion into the buying process.

• Implemented qualitative consumer research to get at the heart of purchasing behaviors, including key triggers and barriers.

• Employed predictive analytics to create propensity models to reach top prospects more effectively.

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• Translated brand and consumer learning into all creative communication elements – direct mail; collateral; website content development; live read radio; advertising; digital banners.

Partners:

American Spirit Data Solutions