Breaking Habits to
Make Lives Better
Brand Repositioning Customer Acquisition
Integrated Marketing Communications
How is it possible to relieve the daily burden of managing multiple scripts?
Can we take advantage of their surprising social connectivity to reverse their inertia?
What will it take to turn complacency into action?
Conducted key stakeholder interviews to create a value proposition and brand story to bring emotion into the buying process.
Implemented qualitative consumer research to get at the heart of purchasing behaviors, including key triggers and barriers.
Employed predictive analytics to create propensity models to reach top prospects more effectively.
Translated brand and consumer learning into all creative communication elements – direct mail; collateral; website content development; live read radio; advertising; digital banners.
American Spirit Data Solutions