Are the people responsible for running events driven by fear of failure?
Can we take away the venue visit and actually create better experiences?
Will personal interactions be better served by the click of a button?
Accelerated the brand’s position by strategically shifting its core essence values to reflect the rapidly growing and changing company.
Guided internal constituents to a more compelling brand territory.
Developed a new visual identify and voice for the Brand that reflected the true nature of Kapow.