Reinventing A Brand
Retail Planning & Activation
What are healthy and active people really looking for in the foods they choose?
Can we arm retailers with the insight their shoppers are looking for?
How do we make buying simple and fulfilling in a category that is complex and cold?
Helped reposition an existing brand to make it more relevant to both shoppers and retailers, while driving shelf placement and velocity.
Created a Shopper platform that was translated into retailer calendar plans and events, customized to each retail customer.
Developed in-store and digital activation plans for each retailer.
Activate through shopper creative toolkits and retailer-opportunistic elements.