Brand Repositioning and Conceptual Packaging
How do the simple acts of stirring pasta or pressing garlic turn into a magical moment?
What have iPads done to the cooking experience?
Can a century-old brand be new again in the kitchen?
Brought a 100-year-old brand to life and made it relevant to consumers again.
Analyzed secondary research, conducted key stakeholder interviews and conducted brand essence workshops.
Developed the core essence values of Authentic, Purposeful, Fun and built a storybook to guide the brand.
New brand positioning led to numerous retailer engagements, including Wal-Mart and Family Dollar.